Guide·7 min read
How to Start a Substack: The One Decision That Determines Everything Else
A newsletter that could be for anyone is, in practice, for no one.
21 April 2026
Blog
Guides for Substack writers
Practical guides on finding essay ideas, auditing your newsletter, and writing consistently.
Guide·5 min read
Substack Newsletter Examples: What the Best Writers Actually Do Differently
The best Substack writers don't win on topic. They win on mechanism. Here's what separates the writers who scale from the ones who plateau.
17 April 2026
Guide·6 min read
Newsletter Niche Ideas: The Specificity Problem and How to Solve It
A specific niche qualifies readers before they subscribe. That's the mechanism behind every newsletter with unusually strong engagement.
14 April 2026
Guide·6 min read
Substack vs Beehiiv: The Question Is Not Which Has More Features
The two platforms are built on fundamentally different beliefs about how the internet works. Choosing between them is less a product decision than a bet on which model is right.
3 April 2026
Guide·7 min read
How to Write a Substack About Page That Actually Converts
New visitors don't subscribe to your newsletter. They subscribe after your About page convinces them the newsletter is worth their inbox.
31 March 2026
Guide·5 min read
How to Grow Substack Subscribers: What Actually Moves the Number
When Lenny Rachitsky had roughly 250,000 subscribers, 78% had arrived via recommendations from other Substack newsletters. Not Twitter. Not LinkedIn. Not SEO.
27 March 2026
Guide·5 min read
How to Write a Better Newsletter: Three Levers That Actually Matter
Voice doesn't develop spontaneously. Writers who have a clear, distinctive voice arrived there through deliberate choices: what they include, what they leave out, what they're willing to say directly.
26 March 2026
Guide·8 min read
How to Audit Your Substack Newsletter (Free Step-by-Step Guide)
Your newsletter looks different from the outside than it does from in. Here is how to close that gap — and what to do with what you find.
25 March 2026
Guide·11 min read
What to Write on Substack: 50 Essay Ideas Across 10 Niches
The blank page is a lie. You already have more to say than you think. Here are 50 essay ideas across 10 niches to prove it — plus a method for making any of them yours.
25 March 2026