Your next essay is
already out there.
Choose a writer you admire. Receive ideas inspired by how they think, adapted for your newsletter.
Get essay ideas
FreePick a Substack writer you admire. Get five essay ideas inspired by their approach - adapted for your newsletter, not a copy of theirs.
Analyse your Substack
Free during betaEnter your handle. We'll fetch your actual posts and about page, then give you a structured view of what's working, what isn't, and where you're leaving readers behind.
What you actually get
Five ideas you could write this week.
Based on a writer you already respect.
Essay ideas, not just research
After every profile, get five essay ideas inspired by how that writer thinks - shaped around your niche, not theirs. Research that ends in a brief, not a bookmark.
Full strategic profile
Seven sections covering what matters - niche, positioning, audience, content patterns, and the gap they're not filling. The brief you'd pay a researcher to write.
Analyse yourself
Enter your handle. Get an honest, structured view of how your newsletter looks from the outside - the blind spots you can't see from inside.
Example output
This is what you walk away with.
Two products. One free, one paid. See what each gives you.
5 essay ideas inspired by Lenny Rachitsky
Adapted for: building in public as a solo founder
Core tension
The instinct to follow user requests vs. the discipline to say no to most of them.
Why it works for them
Lenny's best posts create tension between conventional startup wisdom and what actually worked. He doesn't just share the right answer - he shows the moment of doubt.
How to adapt for you
Document a recent decision where you nearly pivoted based on user feedback, then didn't. Walk through your exact reasoning. For solo founders, this authenticity is the product.
Two more ideas waiting…
Run a real search to unlock all five.
Free, no account needed. Try it on a writer you know →
Get started - it's free
Ready to write something
worth reading?
Enter a writer you admire. Tell us your niche. Get five essay ideas in under 30 seconds - free, no account needed.
Get my first ideas →